Maldito x urbancoolab

Maldito x urbancoolab

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Maldito is a fashion-forward influencer who helps his audience unlock the very best versions of themselves. He first got his start writing about fashion in his native Peru, and has since gone on to champion messages of inclusivity, body positivity and gender fluidity within his work. Although Maldito has spent the last few years building his namesake brand, his debut collection with urbancoolab was his first foray into the world of artificial intelligence.

Titled “REBORN,” the collection is a visual representation of his journey through adulthood. His appreciation for the mysterious blossomed from a belief of being cursed, leading him to question the foundational pillars of his own spiritual beliefs. The collection embodies the obstacles he has had to overcome in arriving at the place he so proudly stands at today.