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After my bipolar diagnosis my mother had called me "Butterfly" for the first time. I still to this day have no idea why she started calling me that since my pet name up to that point was the more common "Pumpkin". My mental health journey has been deeply filtered through the butterfly iconography, which has been a source of comfort and stability in this unique (but not broken) life I live. The designs from this collection are directly inspired by the navigation of my mental health journey while living in the concrete jungle of South Philadelphia. My goal with this collection is to further dismantle the stigma around mental illness, something I’ve dedicated my life and career to doing.

A portion of proceeds from every purchase will go to NAMI (National Alliance on Mental Illness) which is an organization I love to support whenever I can.


A portion of proceeds from every purchase will go towards helping others fight mental illness through NAMI.

SHAMIR x urbancoolab_