Celebrate Pride Month

Celebrate Pride Month

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As society moves closer to a non-binary state of existence, fashion has increasingly followed suit to form looks that resonate with those who identify themselves simply as human. From the very moment clothing entered the picture, individuals have been expected to dress according to the assigned sex annointed at birth. We here at urbancoolab look past the boundaries of rigid segregation, and as a brand, choose to champion diversity in its purest forms. We understand our views are purely arbitrary, and don’t want to politicize such a topic for the mere sake of conversation; our aim is to make a real material difference. The goal is to empower people with the choice to play with clothing in whatever way they choose–be it in the real world or the Metaverse.