From May 1 to 15, we want to encourage everyone that we can to acknowledge, accept, and embrace that it’s OK to Not Feel OK.

In addition to Shamir's "Bipolar Butterfly" and Lost Tapes of The 27 Club, we've created a special drop to support mental health causes. Our design features the ginkgo leaf, a perfect metaphor for the resilience and regeneration brought by having a support system for people struggling with their mental health. This collaborative project piece supports mental health initiatives around the world and encourages dialogue around mental health, not stigmatizing it. And it all starts with acknowledging that it's #OKToNotFeelOK.


Designed in collaboration between STiCH, our robo-designer and Shamir, an eclectic, rising indie-pop artist that owns his bipolar diagnosis and celebrates it with the Bipolar Butterfly capsule.

A portion of proceeds from every purchase will go towards helping others fight mental illness through National Association on Mental Illness.

SHAMIR x urbancoolab_

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LOST TAPES of the 27 club

Developed by Over The Bridge (OTB), this initiative used AI to create the album the 27 Club never had the chance to. Through this album, and the UCL-powered capsule, OTB is encouraging music industry insiders to get the mental health support they need.

A portion of proceeds from every purchase will go towards helping others fight mental illness through Over the Bridge.

Lost Tapes of the 27 Club x urbancoolab_

Shop the collection

OK to not feel ok

urbancoolab is releasing a dedicated drop called OK To Not Feel OK, with community messaging aimed at breaking down the stigma around mental illness.

A portion of proceeds from every purchase will go towards helping others fight mental illness through Canadian Mental Health Association.

Ok To Not Feel OK c/o urbancoolab_

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Tag us with #OKToNotBeOK and #urbancoolab to get featured on our IG page and website.

1. Support the cause by grabbing a collab tee or the ginko tee
If you can't...
2. Post a photo to raise awareness
if you can't...
3. Share our posts!



NAMI, the National Alliance on Mental Illness, is the United States' largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness. The Time Is Now to ignite powerful conversations about mental health.

visit the site


As the nationwide leader and champion for mental health, CMHA, The Canadian Mental Health Association, facilitates access to the resources people require to maintain and improve mental health and community integration, build resilience, and support recovery from mental illness.

visit the site


Over The Bridge (OTB) is a lifeline for the music industry’s long-term success. Using the music industry as a conduit, OTB assists industry members, who are at their most vulnerable, cultivate and achieve long-term mental health and addiction recovery goals.

OTB believes that by influencing the influencers, we can create a positive impact — not just in our industry, but for people around the world.

Visit the site