OK TO NOT FEEL OK
From May 1 to 15, we want to encourage everyone that we can to acknowledge, accept, and embrace that it’s OK to Not Feel OK.
In addition to Shamir's "Bipolar Butterfly" and Lost Tapes of The 27 Club, we've created a special drop to support mental health causes. Our design features the ginkgo leaf, a perfect metaphor for the resilience and regeneration brought by having a support system for people struggling with their mental health. This collaborative project piece supports mental health initiatives around the world and encourages dialogue around mental health, not stigmatizing it. And it all starts with acknowledging that it's #OKToNotFeelOK.
Tag us with #OKToNotBeOK and #urbancoolab to get featured on our IG page and website.
1. Support the cause by grabbing a collab tee or the ginko tee
If you can't...
2. Post a photo to raise awareness
if you can't...
3. Share our posts!